But videos showing multiple recipes, like her nine-way sweet potato toast video, can take almost a full day to film and two full days to edit. Single-recipe videos, like the sweet potato breakfast hash, can take around two hours to film and can be easily cut, edited and sent out the next day for notes, she said. While the videos Hatch posts are generally around two minutes long, the filming process is significantly longer. Wilkerson said she thinks Hatch’s keen eye for color manifests itself in the last shot of videos like “Baked Cauliflower Bites 4 Ways” which shows how Hatch can make different versions of the same dish all look vibrant.

“She goes into shoots knowing exactly what angles she needs to get and how the video is going to ultimately look at the end.” “(Hatch) is extremely organized,” Wilkerson said. Kahnita Wilkerson, a video fellow at BuzzFeed, said Hatch’s skills she learned at UCLA help her understand how to make pretty and straightforward videos. Hatch’s work station includes a video camera secured onto a metal rod overhead for aerial bowl and pan shots and another camera set up on the side to film what Hatch calls “bite shots,” or close-up takes of a silver fork splitting open an egg yolk or a spoon scooping avocado pudding. “We linked her on our page and her blog crashed from all the Goodful viewers looking at the recipe – it was an awesome instant gratification.”īesides finding recipes, Hatch also films, edits and cooks in all of her videos. “I tried to alter the recipe but it was just not as good and I didn’t want to put a lesser thing out there, so we contacted the original blogger,” she said. If Hatch is unable to change any parts of a recipe, she contacts a blogger for permission to use their exact recipe, which she did for a vegan blueberry-lime cheesecake video. Goodful also publishes the website for each unoriginal recipe alongside the cooking videos to ensure the initial poster gets credit. When Hatch finds a recipe on internet blogs or Pinterest pages, she said she tries to alter a variable, like an ingredient, to make it more her own. (Kristie-Valerie Hoang/Assistant Photo editor)

The colorful dish contains diced sweet potatoes, jalapeños, bell peppers and four over-easy eggs, all cooked in the same cast-iron pan. Hatch’s first video for Goodful, a sweet potato breakfast hash, was a personal recipe she made before starting her job. She keeps the ideas handy on a Microsoft Word document on her laptop.

Hatch said she brainstorms ideas for each video, drawing inspiration from her personal life, food trends and the internet. Her videos cover healthy recipes and self-help tips, with topics ranging from meal preparation to homemade dog treats, each garnering about 25,000 Facebook likes and reactions. Hatch has produced more than 30 videos for Goodful since she started working at Buzzfeed in November. “I get to cook, film and make food look sexy and healthy for a living.” “I was lucky to find this position so soon after graduating UCLA,” she said. She now makes cooking tutorials almost every week.Īs a producer, the UCLA alumna films and edits videos such as “Healthier Homemade Cinnamon Rolls” and “One-Pan Teriyaki Chicken Meal Prep.” Hatch said working for the healthy lifestyle page has combined her love for healthy cooking and film. The video landed her a job as a video producer for BuzzFeed’s Goodful page. The alumna filmed herself turning fresh-picked lemons into raspberry lemonade. Crystal Hatch created one of her first cooking tutorials during her senior year at UCLA.

Healthy delicious recipes buzzfeed